Privacy Policy
Last Updated: January 2026
dontstopforum.co.uk ("we," "us," "our," or "Site") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and other contact information you voluntarily provide when contacting us or subscribing to our newsletter.
- Technical Data: Internet Protocol (IP) address, browser type, operating system, referring URLs, and pages visited on our Site.
- Cookie Data: Information collected through cookies, web beacons, and similar tracking technologies.
- Usage Data: Information about how you interact with the Site, including clicks, time spent on pages, and navigation patterns.
How We Use Information
We use the information we collect for various purposes, including:
- Providing, maintaining, and improving the Site and its content.
- Analytics and understanding user behaviour to optimise Site performance.
- Affiliate tracking and commission calculations related to William Hill betting sites and other affiliate partners.
- Sending promotional content and newsletters (with your consent).
- Complying with legal obligations and detecting fraudulent activity.
Cookie Policy
Our Site uses cookies and similar technologies to enhance your browsing experience. Types of cookies we use include:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
- Affiliate Cookies: Track referrals and conversions for William Hill and other affiliate programmes.
- Marketing Cookies: Used to deliver targeted content and measure campaign effectiveness.
You may opt out of non-essential cookies through your browser settings or by using cookie consent tools presented on the Site. However, disabling certain cookies may affect Site functionality.
Third-Party Links
The Site contains links to third-party websites, including William Hill betting sites, online casinos, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. We recommend reviewing their privacy policies before providing any personal information. Your use of third-party sites is at your own risk and governed by their terms.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Opt out of marketing communications and certain processing activities.
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO).
If you are a US resident, you may have rights under the California Consumer Privacy Act (CCPA) and other state privacy laws. To exercise any of these rights, please contact us at the address below.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Generally:
- Email subscribers: Data retained until unsubscription or inactivity (12+ months).
- Analytics data: Typically retained for up to 26 months.
- Affiliate tracking data: Retained for the duration of the affiliate programme agreement and any applicable commission dispute periods.
- Server logs and IP addresses: Retained for up to 90 days for security purposes.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our privacy practices, please contact us at:
Email: privacy@dontstopforum.co.uk
Website: dontstopforum.co.uk
We aim to respond to all privacy requests within 30 days. If you are dissatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.